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Li-Ning Sporting Good Company becomes the NBA's JV partner
www.chinanews.cn 2005-01-19 17:04:31
Yesterday, the Li-Ning Sporting Goods Company, the pacemaker of China's
sporting goods industry, and the National Basketball Association of
America (NBA) jointly announced in Beijing that the Li-Ning Company had
officially become the NBA's strategic joint-venture partner. According to
the agreement, Li-Ning's basketball and brand promotion activities will
appear on live broadcasts of NBA matches as well as the NBA's official
global websites, including its Chinese official website. The NBA will
help the Li-Ning company to contract suitable NBA sportsmen to handle
advertising and promotional activities.
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