Friday, January 4, 2008

Chinesepod - Beer festival to open in Qingdao

CHINA / News

Beer festival to open in Qingdao
By Sun Xiaohui (chinadaily.com.cn)
Updated: 2006-08-12 14:48

All preparations for the 16th Qingdao International beer festival are
moving forward smoothly as planned, according to the Organizing Committee.

Yu Chong, vice mayor of Qingdao, speaks at a press conference about its
beer festival in Qingdao August 11, 2006. [chinadaily.com.cn ]

Yu Chong��vice-mayer of Qingdao, extended his warmest welcome to friends
from home and abroad to the festival and weekend greetings to Qingdao
residents, at a press conference in Qingdao on August 11, 2006.

This year's festival, themed on "citizen's carnival and entrepreneurs'
platform", will feature internationalism, popularity, marketing and
industrialization, Yu said.

The festival will begin with a magnificent opening ceremony highlighting
activities such as drinking contest, beer carnivals, float parades, stage
performance and trad and Olympic promotion activities.

The city's namesake brew, Tsingtao (the former spelling of Qingdao) is
China's most famous beer.

Jin Zhiguo, president of Tsingtao Brewery, said, the theme of this
festival is 'let the passion sail!' Beer brewers and their faithful
followers are gathering in Qingdao for the great carnival.

Qingdao International Beer Festival was initiated in 1991, and opens in
the second weekend of August each year for 16 days, which is the golden
tourism season in Qingdao.

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